Archives
MNP – Mera Number Pehelwan !
In the beginning of 2001, contests2win began pioneering the concept of Mobile Marketing Via SMS, via our business Mobile2win (China and India). While ...Read More
Need feedback on making client interaction better
Digital Marketing is an industry where the expectations of clients are difficult to meet. I am trying to help our team and our clients understand our ...Read More
THE PITCH – Behind the Scenes
When we shot for THE PITCH, I had never met nor heard of Boman Irani. However, in the 12 hours that passed compressed in a room with and 2 other Jury...Read More
The NEW SCAM in town…
A few years ago, there was the famous NIGERIAN SCAM: A mail would arrive stating that some lawyer was managing some Nigerian dictators assets and afte...Read More
Should we be scared of people taking away our documents
We have created a set of document for our clients as we feel Digital Marketing Clients don’t have right expectations (often). We are making it o...Read More
Airports and Countries…
For many years I have tried to co-relate if the Airport of a Country truly reflects what lies inside.. Having been a long-term guinea pig, I belie...Read More
DO you really trust certification?
DO you really trust certification? If we have google adwords certificate, do you think we are better at PPC?
Require funding for a fashion business with a unique distribution model.
Hi, I quit my job last December and since then have been working with an ex-colleague on a concept in the fashion business. The segment that we are ta...Read More
Revenge of the telecos
I was watching the Social Network movie with my wife, when she asked me how facebook.com is monetized ? It was a good question for which i had no good...Read More
52thoughts – A Creative experiment
I was looking at decks of some Playing Cards yesterday as was struck by a creative idea. Why couldn’t each Playing Card tell a story? So, a stor...Read More
What kind of PANSY logo is this???
Airtel Changed its logo to THIS????? Have they LOST IT? Is this a Question Mark??? Please, please…someone tell me!
VCs needed for Mobile ads idea
Hi all , we are developing a mobile application which is an ad tool. Its a incoming call-ad service wherein the customer when receives a incoming call...Read More