Need some advice from you all for 21fools
We started as a magazine (With focus on happiness), then we ventured into the greeting card space where we were not able to execute the idea of ‘Making the idea of sending greeting cards cool’ as per our expectation and now with the limited funding in our hand we need to work fast to expand it further.
Personally we don’t want 21fools to move from greeting cards to gifting segment as we are more interested in creating products and selling them. We want 21fools to be “The happiness store” where we will crowd source selected good designs and content to make different products (To start with we will have Greeting cards, Posters, Canvas, Tees etc) from them. 21fools should be the content and product hub for happiness.
There are few companies working on the similar idea and the differentiating factor will be the free content which we can offer to people along with the products. The whole idea excites me a lot but I don’t want my interest to affect the business decision.
Few doubts:
1. Our content and product is not a need for customers.
2. Is it scalable because it will be more or less a ‘Print on demand service’.
3. Differentiating factor is not so strong.
What would you suggest?
Thank you!