Can the IIM Grads who are joining these e-comm sites answer my 7 interview questions?

So, I saw this front page report in the Economic Times today:

Bravo!!

I salute the new professional direction the IIM grads are taking! 

Now, while this grand new business of e-commerce opens upto the best management brains in India – ‘THE’ IIM grads, I wanna ask them 7 interview questions.

These are 7 questions I would ask them if I was running an e-commerce site and was interviewing them:

Question 1:

Can you please tell me which are the dot com, Internet and Mobile Industry case studies that you studied in detail when you were in IIM?

Question 2:

Do you understand the CONCEPT of Viral Marketing? Was that taught or explained in the IIM marketing curriculum? If yes, tell me how to measure Viral Marketing.

Question 3:

Do you believe in Businesses that lose money forever? That a business can actually CREATE value while it continues to bleed? If yes, which Company do you idolize that does this?

If no, why are you joining an e-comm site?

Question 4:

How will you market an e-commerce site? Have you studied the business of SEO and SEM that exists in the Internet world? Have you come across a notion that sometimes Marketing does not cost money?

Question 5:

What are your career plans for the future? If 90% of e-comm sites were to die, how would you make a transition to your next job? 

In the past, most of the IIM grads joined Citibank and Colgate and P&G – Companies that never died. So how are you thinking about your career?

Question 6:

How do you plan to work with and respect your boss, who is probably just as old as you are, and has only a couple of years of work experience?

Is he or she the kind of mentor – especially ‘The’ First Boss, you are looking for?

Do you think, when you look back 30 years from now, this person will pop up as the person who taught you everything? 

Question 7:

If suppose tomorrow, the VCs who have invested in this e-comm Company, land up in office and ask everyone to take a 50% salary cut, to make the Company Survive – would you accept it?

Did they ever teach you at IIM, that sometimes, salaries COULD FALL, and not rise? 

Depending on the ‘satisfactory’ index of these answers, I shall reserve my judgement to hire or not.

Oh, I forgot … oooops…. No one asked me in the first place :-(((

******