TheRodinhoods

Click to landing page…. the missing connect??

CASE 1 – I saw this ad on my facebook wall:

I clicked.

I landed here:

I left the site, ‘coz my wife doesn’t look like these women.

I disconnected.

Case 2 – I saw this e-mailer header

I CLICKED.

This is what I saw when I reached the site:

I left the site ‘coz I didn’t find the Rs 32 condoms.

I disconnected.

Question:

Why are marketers spending advertising moneys and not creating a SYNC between clicks and landing pages?