Do we need a Brand Consultant?
As I have mentioned in this platform before , we( myself and my wife Shridevi, she is a trained bakery chef) are into bakery and creamery with brand ‘’CremeFraiche’’( pronounced as cremfresh) since 2007 . Started bakery in the year 2007 , made name in niche market like theme, 2d,3d cakes. With that confidence, started Icecream in the year 2011. We did not enter into any niche market it was plain industrial icecream. We are having 2 local competitors , one is 38 yr old brand and is no.1 in the market and another is 10 yr old brand no.2 in the market.
We have a network of 120 dealers and 2 distribution points . Its push strategy marketing as our brand is not widely known.
In the 1st to 2nd we grown by two and a half times , but for 2nd to 3rd year our growth was flat. This worried us. There is something wrong in our approach to the whole thing. Mainly 2 things –packing and marketing. Nobody recognized our brand . Its spelling and pronounciation is also difficult. Some of our close customers are of the opinion that brand name is international but packing looks local. As a small manufacturer we face challenges in packing.
At this juncture some Brand Consultant contacted us and offered his services . He already visited us once , gave us a presentation and collected information from us. Based on the info he will give us another presentation . If we like his presentation and offer , we can go for the consultation.
Now we are doing 10 million and targeting to become a 100 million company by 2020.
So , do we need him , do we need a Brand Consultant for us ?
Suggest us and also please suggest us best and cost effective marketing strategies for us . Send us suggestions to kiranbolantkodi@yahoo(dot)co(dot) in
Kiran N. Bolantkodi.