TheRodinhoods

Emergence of the ReCommerce sector in India – Introduction to Budli.in

Budli (meaning “Exchange” in Hindi) is India’s first instant online Recommerce (Reverse Commerce) Portal, which allows users to sell their used gadgets in a secure, fast, convenient and simple way from the comfort of their home or office in a hassle free manner. We offer an instant price discovery mechanism, free shipment pickup and prompt direct payment to the seller.

Introducing ReCommerce

What do we do with our used gadgets? We solve this problem by providing a consistent, curated, controlled selling experience which is currently missing. We offer users an simple, easy and convenient way to value and sell their used gadgets instantly from the comfort of their home or office.

We strive to facilitate people to embrace change through the adoption of technologically advanced gadgets by a wider section of society (for example, those who can’t afford) and also handling of these used devices in an environmentally friendly manner. We aspire to create and define the ReCommerce (Reverse Commerce) space in India.

About 100 Million new gadgets of all types are expected to be sold in India. Out of this, about 1 million used smartphones are expected to have been sold in 2013, amounting to over US$100 million. This figure is expected to multiply manifold in the coming years. Currently the space for used gadgets is mainly in the unorganized sector which is going to change with the growth of ReCommerce.  Recommerce of consumer electronics devices is bound to grow exponentially in the coming years.

Estimated market size for used gadgets over Rs.5000 cr. This is mostly in the unorganized sector. India is a price sensitive market – the demand for used gadgets in good working condition is more than supply.

It’s a unique C2B business model. The eCommerce model where the user typically pays the seller and the seller ships the product to him is flipped in ReCommerce where the user ships the product and gets paid for it.

The Golden Circle of Budli.in 
(Inspired by Simon Sinek’s The Golden Circle)

Why we do it?

We strive to facilitate people to embrace change through the adoption of technologically advanced gadgets by a wider section of society (for example, those who can’t afford) and also handling of these used devices in an environmentally friendly manner. We aspire to create and define the ReCommerce (Reverse Commerce) space in India.

How do we do it?

We enable users to part with their used gadgets in a socially and environmentally responsible manner by providing them a convenient and reliable service which also offers value.

What are we doing?

We allow users to value and sell their used gadgets instantly and directly to us. These devices are then resold through various channels. We also facilitate the monetization of the same and thereafter donate the proceeds to charitable causes.

How it Works

We offer a unique C2B business model where we buy the used gadgets directly from users all over India. There is an option to donate their gadget for charity. The gadgets are monetized and proceeds contributed to a charitable institution

Using a simple 3 step process, anyone can sell their used gadget:

1. Price Quote: Obtain a live instant dynamic price quote for the gadget by choosing the model and selecting specifications, condition, age & accessories included. The system provides an instant live dynamic price quote based on the selections.

2. Shipping: Accept Price Quote, print shipping label and pack the product. It will be picked up from most locations in India free of cost by our logistics partner and shipped to us for inspection.

3. Get Paid: Once the product is checked at our end, payment will be sent  by online bank transfer or cheque within 7 working days of receipt of the device. In case there is any discrepancy in the evaluation of the device, we offer a re-quote or else the product is returned back free of cost. It’s a risk free selling experience.

These Certified Pre-owned devices are resold using various channels.

USP’s

Some of the key benefits we enable are: