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Facebook Blood Groups Launched Globally [socialblood.org]

Facebook Blood Groups Launched Globally [socialblood.org]


Bangalore, India — December, 2011 — socialblood.org today announced it has launched a social platform designed to serve pool of emergency blood donors using Facebook platform globally.

What are we doing?
We created a social campaign that takes advantage of Facebook as a platform to connect citizens of the same blood group and quickly locate emergency blood donors. One of the most urgent needs in case of emergency is quickly locating blood donors so we created www.socialblood.org – a social platform designed to serve pool of emergency blood donors.

How do we do it?
We opened 8 Facebook groups for 8 blood groups and opened it for the general public.Through the Blood Groups website, global citizens are asked to join a selection of eight different Facebook Blood Groups—A+, A-, B+,B-, AB+, AB-, O+ and O-. If there is a need for a specific blood type, a message will go out to all the members of that particular blood type group.In the coming days we plan to partner with red cross and other NGO’s who is willing to take the advantage of the network and help people who need blood.

Why are we doing this?
In the case of natural disasters and other emergencies, one of the most urgent needs is finding blood donors, but finding donors of a certain blood type can often be difficult.  A startup from Bangalore-socialblood.org sought to find a solution for the difficulties of finding blood donors in times of need.  The answer?  Facebook, of course.

So how has the ongoing campaign done so far/future of the campaign?
Since we started the campaign in India in July 2011, we have seen tremendous support from all the cities of India. Many local and national newspapers have shown support in getting the word out. We have more than 2000 members as of today and there are ten’s of requests every single day. We expect to reach 10,000 members in all the groups by the mid of 2012.

Who are behind this project?
Karthik Naralasetty – Founder/Chief Executive (22 year old)
Pavan – Software Developer –  (24 Year old)
Aditi Ramesh – Marketing/PR (22 Year old)