TheRodinhoods

Facebook model for advertising

Hey Rodinhoods

Can anybody in the community guide me about advertising thru facebook for any start up.

I need to do advertising for my startup (www.mithigaraari.com which deals with multibrand icecream home delivery in Gurgaon ) on facebook but i am confused regarding which model to go for (Pay per click, impressions model or Page likes model).

Which of these models is more suitable for startups like as that of mine?

Also pl suggest me how to go for bidding for any of these models. (As per facebook team, system generated auto bidding is OK to go for).

Mukat