I’ll attempt to introduce the platform through my own problem statement and see if you can identify with it.
We’ve built and grown our business (Arkenea) through effective content marketing. You can see our articles in Forbes, Inc, Entrepreneur, Huffington Post, The Next Web, Business Insider, etc. We market a hell of a lot and are trying to build a brand and a following on our social channels as well.
Now the biggest challenge that I used to face (managing our social media channels on my own) was finding great content, consistently, day after day to sharing with our audience. Some days you’re just busy and the channels go blank.
I had to go to each website and find relevant articles to share. There are of course feed readers, but then they get you all sorts of articles from each websites, making the task of choosing relevant content tedious. Wasting a whole lot of time just digging out content.
That’s where I co-created a product for our own needs where I simply enter my audience’s interests and based on that, fresh content is presented to me everyday which is relevant to my user base. Through that platform, I can also share it my social networks or schedule it for auto sharing at a later time.
This helped make the customized content discovery and sharing far easier and less time consuming.
And that’s exactly what Foster.fm is about. We’re now opening up the platform to people like us, who face the same problem everyday.
We’re right now inviting people to leave their email addresses so that as soon as the product is ready for private beta release, they can be informed instantly.
So if you’re interested, please click here. Not only am I interested in your early adoption, but to help me with your feedback while using the platform so that we can create something that really is of great value to you.
Needless to say, early adopters will have benefits when the platform is opened up for public use on a subscription basis.
P.S. If you don’t yet identify with the idea of sharing interesting content with your networks, just look at the strategy that Cleartrip or Guy Kawasaki adopt to keep their audiences engaged. 🙂