Dear Rodinhooders… Presenting GoKrazee a platform that connects users and brands through selfie & video challenges making it fun, interactive and rewarding for a user and a brand.
Why GoKrazee?
It started with the F word used by my nephew in his early twenties while watching a video on youtube and noticed these foot soldiers in the form of ads popping up every 180 to 240 seconds. This got me curious and I wanted to understand why millennials (15 to 30) don’t like ads.
Our approach:
- Spoke to 3000 college students (These folks really know what they want and how fast they want it).
- Did an online survey, asking Why are ads not engaging? How would you like brands to engage with you? The response was overwhelming.
- Conducted some research on Google.
Top 3 reasons:
- They don’t feel a part of it (Ads don’t talk their language).
- It’s not fun, engaging or rewarding (I want to entertain, get entertained and the Big What’s in it for me).
- No to traditional advertising (Like one student said, “How does it help by showing these ads?”).
How is GoKrazee different?
- Curated fun selfie and video challenges for users like “Make a wish in 10 seconds” Win Rs 25 from Flipkart. (Special prize for the person who can guess why this challenge for a Flipkart voucher).
- Unlimited freebies for our users every day from our brand partners Amazon, Flipkart, Shopclues, INOX, Cafe Coffee day, etc..
- Users also get free in app recharge every time they complete a challenge.
- You can even set challenges to your friends.
Our mission is to create a fun, interactive and rewarding platform for a user and a brand.
We are a team of 5 crazy guys, who are passionate about creating the coolest youth wallet in India. That’s probably why we named the app GoKrazee :).
We love feedback so please download the app and let us know what you think.
P.S – We are also looking for a kick ass social media growth hacker (part time)
Loads of Love!!!
SR
Please write to sr@gokrazee.com for any ideas/suggestions/partnerships.
Do check out our latest promo video:
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