How do I market my workshop more effectively?

While I was baby sitting the last 14 years I took up a lot of short classes in various topics, theatre was one of them. I also learnt to meditate and teach Meditation as an Art of Living teacher.

And now, all this is coming together beautifully. 

HOW? 
Here is the story.

At school, the 12th standards have a topic on Alternative Dispute Resolution techniques, in order to make it interesting I got them to pick there conflicts and help each other to resolve them using techniques of listening skills, asking questions, group dynamics and culminating in an act (Skit). 

But this had a mind of its own. The students started opening up, sharing there deepest fears, and started helping each other come out of there fears and when the performed a quick skit at the end I could not believe what I has happened. I just put together a workshop on resolving conflicts.

I had to keep the ‘finishing portions’ mode away and just watched the kids blossom into happy very comfortable individuals. Suddenly the class looked like one happy bunch of friends.
37 kids gave there best. I was completely moved. The feedback they shared was awesome!!

One of it was “for the first time I actually stood quietly and listened to my parents when they were lecturing me, I did not stomp out. All of us were surprised by this. I usually stamp my feet and bang the door shut.“

There are many more stories. I realised the conflicts that the kids carry on there heads are humongous. Our education system nor many of us parents have a clue on how to resolve them. 

I could clearly see why we have so many cases in courts. 🙁 I believe that as teens they need to learn the language of empathy, listening, talking out, seeing from other persons perspective etc., etc., I can go on. These are key skills that will hold them in good stead in whatever career they choose to follow and in there relationships new and old.

I have now decided that this is one skill that kids need to learn while they are young and I am very keen to taking it to teens in the form of a workshop.

The workshop is an experiential one combining theatre, meditation and in-depth interactions that lead to learning the skills pertaining to Conflict Resolution.

I need help in packaging and marketing this workshop to the teens. The presentation has to lure them to come and attend. 

I ran one last week, I started by giving an ad in the local newspaper and the response was very feeble.This week too, I posted on many forums on FB and the response is lukewarm. I had also posted on explara and shared through my Social Media. 

I know that there is a need, kids who attend the workshop love it and want to come again. Parents that I talk too, want their kids to attend. However I am unable to perhaps package it properly and create interest in a wider audience. How do I do it?  

Do I rename the workshop, what wordings do I need to change? What else can I do to take this to the market? A market that addresses the teens. 

Your help and advice will be greatly appreciated. 

Thanks a lot!

Best,

Meena Waghray 
Twitter @MeenaWaghray
mpwaghray@gmail.com

(image source)