Hey guys,
I run Lowfundwala Productions, a storified-video production house for Startups.
As we grow and mature, we’re beginning to wonder how we can improve. One sure-shot way would be to understand why we lose prospective customers (we’re polite, a good mix of formal and informal to put the opposite person at ease, professional in our dealings and thorough with all the relevant information and pitches).
We now understand the value of feedback from prospective customers who’ve decided to not avail of our services. At first, this realisation began with a feeling of annoyance at our prospects for ignoring calls, sms-es and mails altogether after my team would work for hours on proposals and estimates (each video is sort of a turnkey project and requires a lot of careful planning and estimation). But then, we’re constantly reminded that customer is king (Agree 100%)
So here’s the question. When the prospect goes incommunicado (ignoring calls, smses, emails) right after getting estimates and ideas, how do you make most of the situation? For us, getting feedback would be great (on why they chose not to deal with us), but how do you extract that feedback without rubbing them the wrong way?
Thanks!