A lot of ecommerce sites are cropping up these days which sell their own range of apparels and footwear with no third party brands and no physical store.
The apparels and footwear are their own range so we can’t standardize our experience of wearing the same size of apparel from one brand to other.
How many of us would buy an apparel without the touch and feel of a cloth from an online ecommerce site, though smart looking and same size as we wear…but might not fit us..not look good by complexion of the person..little intricacies of the fabric like too bright…feels a little rough on the skin…etc. ??
And also with the footwear like is it really comfortable…..light or heavy…..etc ??
Though these sites offer no question return policy but would the effort be worth enough…just in case ..???
Is it just the bubble which will burst someday or is it new trend and here to stay ??