I want insights from experienced Rodinhooders about marketing a low cost web designing service.
What exactly is low cost web designing service?
As the name suggests, low cost web designing service allows small local businesses, brands, etc. to get their own professionally designed website on domain of their choice for a very low price. A basic but well designed 6-7 page website with a .com domain and hosting will cost somewhere around 5k (All Inclusive) which is less than half of what is charged by agencies.
What makes it different?
There are thousands of small and big website designing agencies in India. There are lakhs of small businesses, brands spread throughout the length and breadth of the country. Hence I believe that the market is large enough to accommodate everyone.
Most of the agencies look for big projects (with high revenue) and charge exorbitant amount to their clients whereas most of the small businesses are not willing to spend a lot of amount in getting a website designed. I am trying to fill this gap by providing low cost website designing solutions. I will cater only to small businesses and provide personalised service to them.
Problems I am facing:
1) How do I generate targeted leads for this service? How do I market my service? Will cold calling help? The target customers are manufacturers, small local businesses, hospitals, hotels, guest houses, small brands etc. who don’t have an online presence.
2) What’s the best way to accept payments from outstation clients? As of now, I am working from my home as a freelancer and I feel sharing personal bank details with clients for payments wont be professional.
Your insights, suggestions and comments are highly appreciated