TheRodinhoods

How to market B2B SaaS software?

Dear all,

We started futuretrucks on lines of uber for trucks in Delhi. A logistics service provider and in better word a trucking company. We started as a logistics aggregator and later on realised nothing like uber happens in trucking and eventually we started following DARCL business model. And as we were in a quest to build technology for our operations we ended up building a very good software product for in house use.

Now we want to market our product to our various competitors to monetize our product.

We don’t have any experience in b2b SaaS platform sells and that to in trucking where most companies are either very small or are run by highly uneducated/untrained people.

I am writing here to understand how to sell a b2b SaaS platform. Should we go with channel partners and sell this product?

This module is as good as SAP module for logistics and trucking.

Another thought is it good to equip our competitors with this product??

my personal email id harshgilda@gmail.com

twitter: @gildaharsh