Dear Rodinhooders,
I am the owner of an Agarbatti company. I have a manufacturing unit in West Bengal. The name agarbatti is synonymous with the state of Karnataka, specially the cities like Bangaluru and Mysore. I am facing a typical type of problem with my location of factory. When I am approaching the dealers with my product they appreciate initially, but after he go through the manufacturing location he starts asking for more discounts sometimes as high as 50% on MRP. Most of the time they do not want to stock our products.
My questions are:-
1) How to overcome this problem?
2) How to create more efficient marketing team?
Thanks