This topic revolves around understanding the advantages and dis-advantages of distributing inserts in newspapers. At the moment, I am unable to find any data helping me understand how this form of marketing can help E-commerce businesses.
We are unaware of the possible conversion expected.
I would like to know the following:
1. What is an approx. expected conversion rate when distributing newspapers?
2. Is there a way to find out what is the actual number of people who read English Newspaper, Hindi newspapers and similarly other languages?
3. Who are the different people who can help with the distribution of newspaper inserts?
4. How should one approach this marketing strategy, should one Aim at Conversion OR simple reach with this type of marketing?