[Idea Feedback] – Restaurant Loyalty and Marketing Platform

Hi Rodinhooders,

I wanted to seek your inputs and feedback on an idea that we’re currently working on which is focused on the Restaurant Loyalty and Marketing space.

I wanted to breakdown the feedback process in two parts:

1. At an idea level
2. At an operational level

The focus of this post is just to seek feedback on the idea.

Overview of the platform:

• A loyalty and marketing platform for restaurants to increase customer retention and spend.
• For customers, it is a single platform to manage multiple restaurant loyalty programs, earn and redeem rewards.
• Restaurants can create hyper-targeted marketing campaigns leveraging customer demographic and purchase data obtained via the loyalty program.

Based on this high level overview and without worrying too much about the operational details just yet, can you please provide your feedback on:

1. What do you think about the idea?
2. As a Consumer:
   1. Would you use a restaurant loyalty program? Yes / No – Please elaborate if possible.
   2. Have you in the past use similar programs? Yes / No – Please elaborate on your experience if possible
   3. Would you be interested in receiving offers specific to your restaurant visit history?

3. As a Restaurant Owner:
   1. Loyalty programs have been around for a while, so why haven’t you implemented one?
   2. Assuming you have some customer data and trends, would you be interested in performing targeted marketing to your customers?
   3. Are existing marketing channels good enough for you (Zomato, Burrp etc) OR are you still willing to do more?

4. As an angel / institutional investor, does it sound exciting or an idea which you think could scale nationally?
5. Overall, what could be the key roadblocks?

PS: We know that it’s not an out of the box idea, and has already been done elsewhere. However, we’re intrigued by why no single product has been very successful in India and were wondering if there something that we can do differently? We have studied competition, market size, market needs, consumer preferences, etc. and are hoping that with your inputs, we can further validate / trash some of our key assumptions.

Looking forward to your inputs.

Thanks,

Aaron