(This was my answer to a question on Quora)
I would use three lines on that slide:
- Explain the concept in 1 line
- Introduce the team behind it (that’s the key reason for them to consider investing in it)
- Tell them how much money you need and what you will do with it
Example (portal name is real… numbers are for illustration purpose only)
- Tune Patrol is an online platform for independent bands to upload, share and sell their music to a community of music lovers – Tune Patrol
- The team is a great mix of established musicians, music industry professionals, experienced entrepreneurs and professionals
- We are raising USD 500,000 – this will last us 18 months and will help us get to 1 million users and 500+ bands across India
Why do I suggest you cover the three points mentioned above
- Concept: Because if you describe your business well, most smart investors will be able to make a quick assessment of the size of the market potential, the opportunity (e.g. competitive environment, need gaps, etc.) and the dynamics of the business case (e.g. can we make money, is there an exit, etc.)
- Team: Because if the answers to the above question are positive, then the quality of the team is the one key thing that the investors are going to bet on. If the team is not strong, passionate, practical, aspirational, aggressive, etc. then no amount of market potential or strong business case will convince investors to invest
- The ask: Because they need to know what you are asking for and and where it will take you