Check out this direct mail that I got:
Forwarded message
From: arjun <amehra@godrej.com>
Date: Mon, Nov 21, 2011 at 1:50 PM
Subject: Storage Optimization from Godrej Interio!!!
To: alok@games2win.com
Mr. Alok Kejriwal
Games2win India Private Limited,
Dear Mr. Kejriwal,
Space Optimization is one BIG PROBLEM that many companies face. STORAGE is needed by all!! We at Godrej interio provide various different types of Storages for all kinds of spaces and Offices, so that you can MAXIMIZE on your space.
Take a look at the various possibilities!!
For more information or Queries, feel free to write to us on mumbaibr@godrej.com or contact us on 022-6796-1219/1378. You can also visit our website on www.godrejinterio.com
Disclaimer: This message (including any attachments) contains confidential information and is intended solely for the use of the individual or entity to whom they are addressed. If you are not the intended recipient you are notified that disclosing, copying, distributing or taking any action based on the contents of this information is strictly prohibited. If you have received this email in error please notify mailadm@godrej.com. Please note that any views or opinions presented in this email are solely those of the author and do not necessarily represent those of Godrej & Boyce Mfg. Co. Ltd. group of companies. The recipient should check this email and any attachments for the presence of viruses. Godrej & Boyce Mfg. Co. Ltd. group of companies accepts no liability for any damage caused by any virus transmitted by this email.
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Points:
– E-mail SPAM like this makes a Company look SHIT.
I mean look at the quality of the communication. This message has come to me 3 times and I am still counting.
I feel like BANNING GODREJ from my vendor list completely.
Shoddy, badly written, badly imaged e-mails really make even a great company LOOK SICK
Also, this person whoever is sending it I guess is not real – coz HE NEVER MAILS BACK – so I assume that there is no one there to even answer me, despite my requests!
– Spray and Pray mails are misdirected
This mail should be coming to my CFO/Purchase guy – instead its coming to the CEO
Simply said, its going to the WRONG person
So, why bother? Its IRRITATING the wrong guy and just NOT communicating the message to the right guy.
– ROI
Assume that it costs 10-20k to send mails to ‘media databases’ that are well touted and sold in India in the digital circuit.
Assuming that 1% OPEN = 100 and 5% react = 5 RESPONSES
So, is it worth spending 10k for 5 responses = Rs 2000 per LEAD?
– Is this VANITY???
Do newsletter (think Star vs. Zee) that say ‘mine is bigger than yours’ all about VANITY?
I ask VANITY FOR WHOM??
Who looks and says ‘OH MY GOD – even I need to take Viagra’???
What do Vanity mails achieve??
– Alternatives
Isn’t Social Media the E-Mail KILLER?
I mean if I improve my traffic to my sites in a particular month, I announce that as a ‘post of pride’
MY TRUE FRIENDS congratulate me – my TRUE ENEMIES take note and the job is done??
Sometimes, even journos get a whiff and call me and get a story going.
Isn’t that really effective ‘communication’?
– Long story short
E-mail marketing is DEAD.
Its web 1.0.
Its desperation.
Its that feeling that ‘OH MY GOD – we have the DATABASE of 19,000 CLIENTS – so we HAVE TO WRITE TO THEM’…??
WRONG.
Send those 19k invites on Linkedin.com and do them and yourself a BIG FAVOR.
*****
if you resort to direct e-mail marketing, pray please tell us and why and counter this post!
*****