Hi All
I am looking in to a business that deals with servicing business customers – SME segment.
Products and services includes SAAS products – HRM, CRM, et al.
I need some tips on how to target this segment and generate leads for these services.
Have tried eDMs and tele-calling , but not much traction could be drawn out of them. Services like Just dial – has helped a bit but still nothing much could be drawn out of it.
Can someone with experience in dealing with SME provide some “tricks of trade”.
Also need to know if linkedin advertising has been any helpful – and some do’s and dont’s for the same.