Hella people !
Let me be absolutely honest by saying , that since i had experienced Alok’s wrath of slicing up people into two to what he thought was not required and didn’t make any logical sense to him , it really takes a lot for me to figure out what to write on this discussion. ( i was thankfully part of the audience 🙂
Am i to be posing a world problem ? a political scenario ? an opinion on a merger or acquisition ??! Unfortunately i ve none of these above , but there is this situation that i can brief you ll with ..
“Right from days in working at Sify a decade back , learnt about no matter how many leaflets we d distribute in and around our Sify iways , there would just be a 2 % lot coming back.
First and foremost to go about defining a catchment , highrises , schools , colleges in and around the iway and you simply distribute 1000s of leaflets talking about the iway. No discounts or free trial offers , mind you a decade back there weren’t any of these malls that we suddenly have now at every main junction and signal ! And with all the small detailing of coding each an every leaflet to know which catchment worked better ! A 2% only sir !
And even now while doing an emailer campaign or conducting a customer survey , still stuck at the same percentage ratio ! Is it that no matter how much is the sample size , only that many number of people really care to read or respond back ? Though Customer surveys still are at a better rate of 9-10%. So yes you would say it depends on the content – who wants only a piece of information , where s the call to action ? wheres the need for the prospect to simply start doing what you d want him to ? Though everything seems to be in place ( at least i think ) , but still there’s something missing ..
So would really like if there could be some suggestions that can flow in and enlighten yours truly..
Cheers
Manisha