TheRodinhoods

Online Bookstore !! How to make it popular with less investment ??

Hi Rodinhoods , I am working on a online bookstore website and planning to launch it soon . But One thing i want to ask is what are the most effective or out of the box ideas that can help me to made my website popular with less investment . I just completed my graduation so i dont have enough money to manage huge advertisements and all . 

If I will get any ideas from You guys , I will be really thankful to all of you.