Hello all,
I am trying to understand how B2C startups like HolidayIQ, MustSeeIndia, Delyver (order/bookings based) etc, spend on marketing either online / offline. What would be the average RoI on the spend? I am just getting started with marketing and would love to connect with you if you have done something related in the past.
I am aware that my question is very vast and depends on many factors, but the fact that so many startups are spending huge amounts on marketing, I am sure there must be some metrics people usually track, and the examples that I have taken, I am guessing it should be revenues.
Thanks,
Anji
Added by Editor from Anji’s comment:
I thought I should give more context to my question. I run a startup Evibe.in – platform to discover and book party packages (currenly kids parties is our niche). We have been growing great since our launch in Feb ’14 and we are now looking to raise first round of funding for scaling up. Till date, we haven’t spent a single penny on marketing, all our customers were through organic search. I totally understand the power of SEO – something which we got right, luckily :).
To make our projections, I wanted to understand how much people usually spend on marketing and what kind of returns to expect. This is to keep a considerable marketing budget and reasonable projections in our plan. So, I thought taking existing example would help to determine the range.