Hi,
I quit my job last December and since then have been working with an ex-colleague on a concept in the fashion business.
The segment that we are targeting is relatively niche but still large – Rs. 2000 crores plus annually. Currently this segment is serviced by serviced by local and regional players and is very fragmented and unorganized. Hence, there is space for a national brand in this space.
Between the two of us we have close to 18 years in the fashion business and we realized the single biggest problem of the fashion business in India. Fashion is probably one of the few businesses in India where the distribution cost (35% plus) is more than the product cost (28% – 33%). This is why the fashion business is a very tough business with very few profitable brands and retailers. The best performing brands have a Net margin of 6-8%. Hence we have completely reimagined our distribution model and are attempting 2-3 distribution concepts which to our knowledge have never been attempted in India in any meaningful way.
Over the last 10 months we have completed all the pre-launch work that is necessary to launch a brand. So we are done with our market research, product design, product sampling and distribution tie-ups. As on date we have in-principle distribution tie-ups with over 25 Points Of Sale (POS) across the metros.
Please find attached a fairly detailed presentation on our concept. Should give interested folks a fair idea of our concept, consumer, market, opportunity and our differentiators.
Now all we need is for believers to put in the funding so that we can validate our concept and get to the proof of concept stage.
Ready to talk. Give me a shout.
Cheers,
Kaushal