Hello Rodinhooders,
We are working on a new social venture GiveHope
We are creating an eco-system of advertisers, Non Profit Organizations and people.
People who wish to help an Organization can just give a call and press the code of the organization they want to support. They will hear an advertisement from one of the advertisers associated with us. The money collected will then be donated to the respective NGO.
* A certain percentage of the funds generated is retained by GiveHope since we are a for profit Org.
Here is a small illustration of how it works:
We very often see fake posts on facebook and whatsapp which say “like/share NOW to help this person from xyz”. You can see the number of people who actually fall for this.
We believe that every person wishes to help a cause and genuinely cares about the issues Non Profit Organizations are fighting for. However most of them are skeptical about paying up for it. It is a normal tendency of most Indians where we love everything to be done for free. Though what’s interesting is, people don’t mind sparing a few minutes of their day to help a cause they genuinely care about.
We believe GiveHope solves this problem of people. We are aiming to create a sense of responsibility among people where, if they have a few minutes to spare while stuck in a traffic jam or whenever they see a post on social media about a person in need of resources, they just have to pick up their phone and call the number given by us. Over a period of time they would have contributed a substantial amount.
We are also giving an excellent value proposition for brands too. They are able to do excellent marketing of their products while spending money on a good cause. In a way we are automatically acting as an extension their CSR team. Along with this, the brands gain trust from people for being associated with GiveHope.
NGOs are happy by getting extra monetary support and generating awareness of their Organization among people. Brands are happy with this marketing platform and also gaining people’s trust. People are happy and satisfied knowing that they have helped someone.
Help:
We are reaching out to Organizations and Advertisers to be a part of the eco-system. We have already proceeded with a few.
I would really appreciate if anybody could connect us with some advertisers. We are primarily looking for brands which have national presence, preferably having active CSR initiatives (not a necessity though) or the new web companies (e-commerce, etc.) who would benefit with the kind of reach we are providing.
We also invite Non Profit Organizations to join us in this endeavor.
Appreciate any help and feedback!
Thanks.