Do you ever wonder why you pay *so* much for glasses? Have you ever tried to buy glasses online looking for “cheaper” solutions, but they’ve turned out to be a bit too cheap? Or you’ve found something that looks good on screen, but didn’t know if that pair would suit you? Or realised that the designs of frames & site were just so bad that it made you shut the site & never visit again?!
The Problem
To begin with, let me ask you another question: which is your favourite eyewear brand? Ray-Ban? Oakley? Prada? Or Bvlgari? Ever wonder who makes these eyewear? It should make sense when I tell you that Ray Ban makes Ray Ban & Oakley makes Oakley and so on. I only wish it were true.
80% of major eyewear brands are manufactured, distributed & retailed by a single company. That’s right. Just ONE. And if you ask me, there really is not much of a difference in quality between these brands. Their designs are great. But is it really warranted for you to pay 5 figure sums of money for just the brand label?
Enter Glassic
What if I told you that there is a start-up which recognises this lopsidedness? And that they have created a website where you can get really awesome pairs of eyewear for a fraction of the price? How much? How does Rs. 1,999 sound to ya?
Rs. 1,999 for any frames or sunglasses (all polarised) – all made from the same raw material as branded eyewear. I’m Kailash Nichani, one of the two co-founders of Glassic.
What Makes Glassic Special?
1) Alternate Supply Chain
“How the heck is it possible to provide great quality at such an affordable price, Kailash?”, you might ask. Well, a simple tweak to the supply chain is what has allowed us to do so. We design, manufacture & sell our own eyewear – no middleman, therefore no redundant costs to be borne by you.
Great, now that you know what we do, you might be wondering about the answers to the other set of questions I asked in the first paragraph. Read on 🙂
2) Super Simple Interface
We’ve got an insanely easy to use interface which shows you *only* the stuff that’s important for you to see in order to make your purchase decision.
3) Augmented Reality Based Virtual Try On
We have a state-of-the-art 3D virtual try on. And I’m not talking about that “Upload Your Photo” nonsense. Ours is a 3D augmented reality based software that uses your webcam to show you a live feed of yourself. It’s like you’re sitting in front of a mirror! Check out the video to see the virtual try on in action 🙂
4) Lens Recommendation Tool
Our prescription tool recommends the best lens for you, in terms of thickness, based on your power (prescription required). Toggle around our options to understand the features & pricing using our simple 4 step process. And since we believe in providing you with only the best, we have an exclusive tie up with the world’s best lens manufacturer, Essilor.
All our frames & sunglasses have a one year limited warranty, 14 day free returns & COD. All lens orders come along with an authenticity card straight from Essilor.
Go ahead and give us a try. It’ll be an experience like no other!
You can reach us on Twitter @Glassic_IN for any further information.
PS: We’re showing fellow rodinhooders some love! There’s a site-wide 20% discount (only on frames & sunglasses) till 31st August 2015. No coupon code required!