We at Barefoot just came up with this Marketing Model for brands to decide on their communication route if they are catering to a low awareness with low trust industry/category. We call it the ‘TALK THE WALK MODEL’.
We have taken an example of Flipkart which we think has done a great job with its advertising! The brand had to first change behaviour and attitude towards e-com AND slowly build on loyalty and connect. Our clients are finding this very useful. Hope you do too 🙂
Founder- www.barefootconsultancy.in