Gifting is a pretty large industry in India and there are quite a large number of fragmented players in the online space.
A client owns an offline gifting business and is looking at expanding the base online.
While discussing about the design and technical aspects, we were also trying to brainstorm on differentiators for the business along with problems that users face.
If you have used gifting portals for sending gifts, it will be great if you can provide some feedback on:
1.) What are some of the problems you might have faced (e.g. bad website layout, difficulty in finding appropriate gifts, etc)
2.) What features you might like in a gifting provider (e.g. same day 2-hr delivery)
Any other feedback will also be much appreciated. Thank you for your time 🙂
cheers