Vroooooom… Chugghhh… Clank… Whizzz…Swooosh.. Sputter…
If you’ve heard these sounds at the Grand Prix Races, then it’s time we made you hear the same at therodinhoods!
Introducing the world’s first Pit ‘Brand-Stop’
What is the Brand Stop?
If you have a brand, care for one or simply think that a particular brand needs attention, or can be a great case study, then ‘drive’ it in!
To kick off the concept, I have driven in Sahara (yup – the Brand who’s CEO is in jail).
I believe that a Brand like Sahara can do with a lot of repair, resurrection, renewal and revival (so that all their employees and investors remain happy!)
So, what happens?
Essentially, the Brand is represented above and all you have to do is circle the Brand and advise on what needs to be done as per each crew member’s role!
How?
It’s simple!
Just click on this link so that the image opens in a new window (if you want. Else just keep scrolling up and down).
Now, rub your hands together, zip up your overalls and GET MOVING!
What do you need to do?
Check the image and go in order:
# 1 The Rear Jack Man
This guy lifts up the car when it arrives.
Now, playing the same role, what do you suggest for the Sahara Brand? Where would you lift up the brand first so that the crew members can take over?
# 2 The Fireman
Cars run the risk of catching fire when they come in. That’s what this guy helps in preventing.
Do you think there are fires burning on the Sahara Brand? Which ones would you put out first?
# 3 Support Man
He helps the crew.
What support could Sahara use? What would you activate to help the Brand?
#4 The Fuel Man
He fills it up and loads up the car with that magic fuel that will last as long as planned.
So, what do you wanna fuel Sahara up with? What is it that will keep the Brand going?
#5 The Wheel Man
We all know the strategic role of ‘tyres’ in Grand Prix races. The right tyre chosen for the right track/weather can make or break the race.
As a crew member, what tyres do you recommend for the Brand? Given the condition of the road ahead, what would you make them drive on?
#6 The ‘Lollipop’ Man!
The most IMPORTANT man in the crew!
He ushers the car in, makes it stop exactly where it should be; manages the team and makes the driver hang on till required.
What is your strategy for the Brand Sahara as the Lollipop Man? When should it leave the pit after it comes out?
# 7 The Jack Man (again)
This guy lifts the car up from the sides when required.
What do you want lifted up? What side of the Sahara Brand do you want to tackle by lifting up and why?
# 8 Second Wheel Man
Along with his fuel side partner, this guy changes tyres on the other side.
Playing his role, who would you suggest helps the Sahara Brand on the other side? Any role playing strategy?
# 9 The Driver
Is the driver fit to drive? Does he need to be evacuated?
Do you think the Sahara Brand needs a new Driver? A new leader who can finish the race successfully?
What happens now?
It’s simple! Just copy the questions above and then paste them as your comments with your views for each crew member (or as many as you would like)!
The editor (Asha) will review all the contributions, pick the best of each role suggestion and then post the final ideas as an edit to this post!
The winning members will be named and linked as contributors!
Is that it? What’s the Big Deal?
🙂 I will send the final suggestions to the actual Brand owner (free, of course) as compliments from therodinhoods and its contributing members! If the Brand owners act on our the suggestions, I am sure they will see the checkered flag!!
Also, if this property catches on, then who knows!? We may have our own rodinhoods grand prix car zipping down the race tracks soon!
And if not a car, at least Brand owners proactively driving in with their brands for help by therodinhoods!!
Closing note
I can assure you that this exercise and a next few case studies WILL make you think deeply about brands and how they fall out of favor. This will make you build your own brand ‘fail proof’!
Request – Please so send in Brand requests to feature in the next few case studies!
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Car Image courtesy – Sumesh Pillai!!
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