TheRodinhoods

Utpatang – Making Start-up Spaces Interesting!

WE WANT TO LAUNCH WITH A DRUM ROLL, BUT NOT WITH EYES CLOSED. THIS IS WHERE YOU COME INTO THE PICTURE.

Dear Rodinhooders,

READ THIS PARA CAREFULLY: If you have ever launched an idea and decided to ask people before putting all your money into it, you would know the butterflies you feel in your stomach, thinking of what it might lead you to. This is exactly what I am currently experiencing. I have reached half way through in executing the idea, and here I am requesting you to validate it!

Steps to follow: [request 🙂]


1)      Read About the idea with no distractions around.

2)      TAKE THE SURVEY (link towards the end) – AN INTERESTING ONE – WILL TAKE JUST 2 MINUTES!(Maggie actually takes more than 2 minutes :p)

3)      Think About it for good few minutes

4)      Comment with your honest/brutal feedback


Being an entrepreneur for over 5 years, the need for positive-happy reminders is well understood. This is what we are planning to do this time. Under the brand name UTPATANG (ऊटपटाँग), we are coming up with creative merchandise specifically targeted at Entrepreneurs and Startups.  

We are new into merchandising and need advice on certain points.

Idea: Creative/Motivational/Quirky merchandise for Entrepreneurs and Start ups.

Idea Extension: Customized merchandising for entrepreneurs/start-ups, Collaboration with start-up communities and sponsoring entrepreneur conferences and meet-ups, taking it to the next level of validating an office space in terms of its interior with regard to how an employee would perceive the space and offering services to help you plan and set-up the space in a quirky and viable manner.

Product: t-shirts, Metal signage boards, Metal posters, 3D product based posters, Metal calendar, Mugs, Cups, tea glasses, Door stoppers, etc.

Statutory Warning: Our products are not like Happily Unmarried or Chumbak. Even mug, cup or t-shirts are unique in terms of messaging, shape, stuff, etc.

USP: Our merchandise is specifically targeted at Entrepreneurs. 

Competition: There is no dearth of people doing really interesting stuffs which you could buy, but there is really no particular company in India doing it solely for entrepreneurs and start-ups at a large scale.

Money in Hand: 2 lacs

Looking for Funding: 5-10 lacs

Team: 4 core members (Including two co-founders) and in process of extending it with more talent including designers, illustrators, copy writers, an industry expert and  a VM (Visual Merchandising) expert. Also keen to have a mentor who can guide us through this.

Planning to launch it by March Mid.

Website & Logistics: Powered by Zepo

SURVEY LINK: https://www.surveymonkey.com/s/QT5DCP5

Entrepreneurs and Start ups like you are our potential TG. So there are no better people than you who could validate the idea for us. Kindly give it a thought for good few minutes and help us guide in the right direction.  

If you wish to mail me, kindly connect at tarun@nailbites.in or call me at 9911965296

@jangidtarun

Thanks!