Utpatang – The Startup Store!

Anamika Joshi

9 years ago

It started with an idea.

The idea prevailed through everything for almost an Year.

It was 6 months before that we started to finally focus and execute.

It took us 7 postponing of launch dates.

And then it Happened! We Launched on 3rd August 2015!

An online merchandising platform for startups and entrepreneurs – www.utpatang.com !

How did it all start?

The idea was always to come out with something for the startups, work places and for those who connect with the entrepreneurial world. In the past 6 years of running a startup, we had experimented with many easy to execute ideas for our office, which not only got us client attention, but also talent. We remember how a client saw our door stopper (designed by us with a cardboard) and decided to show up. We ended up doing his launch campaign ads. 🙂

All the answers to our question, “Why you want to work here?” had a subtle mention of how they loved our work place and wanted to work here. Obviously, that was not our selection criteria! 🙂

But something clicked.

We were pretty clear about what kind of messaging we wanted to deliver in our products, but were very unsure about the kind of products. We had a signature concept in our mind, which we are still working on, that further led us to many different ideas.

The challenge was how to go about it. How to start? How to test the market? How to make an entry? And most importantly, how to assess our competency?

We talked to many people, majorly from the startup world. Conducted online surveys. And we got some very few but valuable feedbacks. The one thing that everyone kept on asking was:

Why Startups? Why not launch for the masses?

Every time the question was asked, we would come back and discuss the question amongst ourselves. We started cross-questioning among our own small team to reach to a final answer. We knew that if everyone is saying, there’s something we might be missing out on. But the highlight part was that each one of us wanted to do something for the entrepreneurial world. We were and still are so sure of it that we have prepared ourselves for the challenges ahead.

What do we want to be ?

We want to be the one stop hub for all your startup needs. Every damn thing. Have a look at our launch products. We have worked on each one for months. We didn’t settle with anything mediocre. We never will.

From our startup signage to our startup aasan mugs, each merchandise is crafted with passion. We focus on how the bottom of our mugs should be, what the backside of our signage should look like and how can we make the inside of the notebooks as interesting as its cover. From the wooden framing of signage for a 3-D look to the illustrated quotations on the inside pages of the notebook, we have ensured that the entire product gives you the value you have paid for.

Startup Metal Signage

Mug Bottom Design

Wear your startup attitude, have a compelling signage on your wall or just carry a creative notebook everyday to work. Just stay Utpatang!

You will soon see many exciting products, never-thought before kinds, that will help you make your startup place productive and engaging. And that’s exactly our plan. And we are so excited to work on it. We look forward to many meaningful collaborations where we can add value to the ecosystem in our own humble ways.

We are the first ever startup store and we look forward to being the best ever.

Kindly visit our website and give your feedback. We are taking it all and working on most of it!

UPDATE: We are also open to suggesting space design ideas for your work place. We are not charging for it as of now.