TheRodinhoods

When a well-funded competitor shuts down (Buildzar)

This week brought news that one of our competitors (Buildzar, with a Z) shut down.

On the one hand there is my startup (Buildkar, with a K), non series-A, non pre-A, with low burn and growing handsomely.
On the other hand buildzar, with not only great funding but also marquee names behind it (Vineet Singh of 99acres.com, Puneet Dalmia of Dalmia cement and jobsahead.com) — and honestly, the kind of competition that I thought was executing right and gave me nightmares many nights.

So, what happened?

Here are some guesses:

Everything is now questioned.

People will question the market size.
They will question growth numbers.
They will question marketing strategies.
They will question your ability to execute.
They will question your right to exist when a better funded competitor failed.

How can you respond?

Don’t.
Seriously. Don’t respond.

Smile, and walk away from this question. For now.

Go back to your startup.
Execute even harder.
Hustle even more.
Double down on what is working.
Get back to the basics.
Run your dhanda.

Wait till you are in a better position to explain yourself and your company. Responding at this time means giving in to short-term thinking. And means playing the game by their rules.

Maybe write a short article to let off some steam.
Then go back to work. Just like what I’m doing now.

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This article originally written on Medium by me.