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This is a perennial question that I ask everyone. Each one has their own point of view. So I thought of putting it up to my fellow entrepreneurs. We can have a series of ideas that can benefit all.
To start with, let me share what we do at Stockimagebank.com.
We have not hired any professionals to do it for us. Most traffic on our site is organic. referrals. word of mouth. I have a few groups on Facebook, a company page on Linked in, we have a blog that auto tweets and increases impressions based on the articles and promotions we run. We send our mailers to all our existing clients, and they in turn share. Pretty simple and straightforward.
I am happy with the way things have progressed so far.But I am hungry. I need more people to come to our site and experience my products. I need businesses to benefit from the solutions we provide, by creating visuals that compliment each business.
A lot of our businesses are in niche spaces and In a b2b space. we wish to reach out to our specific TG and not to just about anyone. Google is good for general brand awareness. Being startups we are always cash strapped, aren’t we ?
I would love to know what each one of you does and I am sure we all will benefit for each others learnings.