I got into a bit of wrangle with one of my new found rodinhooder buuddies over something which is essentially a core fundamental for any successful business. Your competitive advantage. Gettin deeper into the conversation I could sense that I was losing him…he said the features on his site was his competitive advantage, his domain name, etc….
Somehow I felt all those answers were wrong….in my opinion competitive advantage is something that cuts you out from the herd. It gives you an “advantage” which your competitor will have a hard time replicating or even catching up with. It is your unique position in a sea of nameless faces that helps you engage with your customers and deliver value.
I also feel competitive advantage is of great importance and will make or break you. What do you think? Please chime in. I have a feeling that many of us in the rodinhood universe are woolly headed about competitive advantage.