This is today’s ET Headline – Original Retail Takes on E-Trailers with Discount War.
So my basic Question is, can discounts really make a difference. According to me following should be the approach if Original Retails really want to take on Online Retailers:
- Money Back Guarantee – Hardly any original retailer follows this and will not refund the money if you are not satisfied with product or its quality.
- Change to Old School Theory – Goods once sold cannot be returned – This you might have noticed at many store, this theory has to change, if they wish to compete with online retailer. Since everyone who makes a purchase will not return the product, only a certain % will do.
- Customer Friendly Exchange – Most stores that allow exchange often ask customers to come after 2pm and if customer is unable to find any alternative, there is no refund policy. Hence leading to customer harassment, frequent visits, etc etc.
- Poor Customer Service – Customer Service is poor at majority of original retailers, including after sales service. Like Future group, the long queue on billing counter during weekends, forcing customers to wait for hours, hence now customers prefer to go online, which saves time and money both.
- Home Delivery – Even if you shop for 5000 or 10000 they will not deliver your goods free at home, where as if you shop for as tittle as 500, online retailers will delivery FREE.
So do they need to offer just better discounts or improve on their services. Please share your thoughts and points.
So Guys what will be your suggestions for Original Retailer. What changes they need to bring into their business to fight with Online Retailers?