Why is FlipKart wasting all their money like this??

So I am looking to purchase a WhiteBorad online.. Lets goOgle it!

 

 

 

 

 

The top most paid ad says “Buy Whiteboard online | Flipkart”.. Hmm.. FK sells WhiteBoards too.. cool.. Lets buy it from there then..

 

*Click*

 

AUHK! Its a long page.. but why are there so many books listed..maybe my board is somewhere in there..

 

*CTRL+F*

 

hmm.. now thats SAD!

 

Why-o-Why is FK spending on these ads when those visits wont get converted any way.. just to gain a visit count??

 

I understand they might be targeting the keywords “buy” and “online”.
But is it the right thing to do??

 

Where is the intelligence in marketing??

 

I’m not a marketing ninja.. nor am I an expert on how not to burn ur VC money ASAP. But just from the POV of the user.. what good it brings??

 

WHY??

 

Lemme know if you know..  and also share your views on what could have been a better solution??