Hi RH Gang.
Some months back I had the thought to make a B2C website. After much thinking and knowing that I would put all of just my own money, I got www.dhodaala.com created. Basically a cricket site with RSS feeds from few sites. I dont have too much traffic on it cos I haven’t spent anything on promoting or social media. I started off with the theme that Dhodaala is all about victory ( in the sports sense – beating the opponent hands down )
As step 2, I did the mobile optimization So the same url when accessed thru a mobile device, serves the mobile optimized experience. because it just showed 15% of the website, it looked pathetic.
The website still remains a just cricket site, which I may or may not change depending on acceptability.
As step 3, I now have re-designed the entire mobile site and the all new Dhodaala
Here my thought is that there is a rapidly increasing base of sports enthusiasts for non-cricket games in India. We are already seeing the F-1 buzz, and India will soon have its own club teams like EPL .
The content is sourced from RSS feeds and showcased here.
As I am not really doing any transaction or selling anything on this ( currently), there is zero revenues. I want to now scale this up. If I go the ad network route, I will spend more money to get traffic and make lesser monies as a publisher.
I welcome ideas on how I can scale this up. I am also open to anyone who has a good mobile traffic and can promote us on a rev share model. I have integrated with 2 networks who will keep serving banner campaigns.
Some friends suggesting creating a launcher App, which can be placed on Android and ios markets , ( free app ) and then promote it. This I believe would be a fairly big cost to be recovered from just advertising.
If i do similar efforts on the website and then add an e-commerce angle to maybe sell sports goods, will this help? considering the big guys like flipkart and many more already have sports eqpt
.
So RH friends, ideas and suggestions are welcome and so is any partnership option.
Cheers!