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Times Private Treaty – Pro’s and Con’s ?
Hi, I got to know about times private treaty via someone. Times group takes equity in your company for a stake and in return they give you access to their media properties for x amount. Before ...
Why Mother’s Day is so precious to me…..
I started an advergaming company called contests2win.com in 1998, and Hindustan Lever became my first client. I got a lucky break with Annapurna – the Salt and Flour brand of HLL. My Godfathe...
What do you do when facebook deletes a group without any intimation?
I admin a community of “4000” odd students working on “A Powerful Vocabulary” concept on facebook groups. Amazing interactions/discussions happening all over. One fine day you ...
The Al Dente Moment – What Pasta can teach Entrepreneurs!
Pasta a la ‘Rodinhood’ (Image and recipe courtesy – Chhavi Kejriwal) I am obsessed with Pasta. Ever since I traveled to Italy to get trained in the factories there (I used to wo...
Looking for “the One”? A Cynic’s Fantasy
‘Matrix’ is one of my favorite science fiction movies. In this movie, most of the human beings live the life in a virtual reality (the matrix), while their bodies are used as an energy source by...
How to Kiss and Get Pregnant…
One of my colleagues (Thanks – Raj Menon) pointed me to the fact that the most searched for ‘how to’ on Google India is ‘How to Kiss’! When I went upto google India and s...
Mails Dilbert would hate
On an average I receive 25 mails mails each day. On closer analysis of my mails , I concluded that majority of the mails are being sent for the following (un)reasonably reasons! 1. Record/ Proof...
What Pakistan can teach all of us…
Is to NEVER LIE. The absolute shame Pakistan has brought unto itself via ‘Operation Osama’ is now clear as the open sky to the world. There is no one – not even the most naive of h...
Vishal Khandelwal – ‘Never come lightly to the Blank Page’…!
What exactly do you do? Simple and non complicated. I tell stories. I am a writer and direct response copywriter, and run www.copywriterinindia.com out of my home-office. Mine is a direct response cop...
Subhash Marathe: My inspiration? Food and Innovation!
Rodinhooder Subhash Marathe tells about his dreams, likes, dislikes, happy moments and why he doesn’t like “Ye Dil Mange More” attitude 🙂 1. What exactly do you do? Simple and non complicated. &...