Hi fellow Rodinhoods,
Here are the 3 recent media coverage we received for Yipeedo :), happy to share!
DNA- Link to story
IndianWeb2: Link to Story
Yourstory: Link to Story
Article snippet below..
In 2012, Shalini Nautiyal started Coffee Mug Ideas, a disruptive space that she hoped would generate the kind of ideas that solve unique problems for those living in urban cities. With 8 years of experience in the tech industry, Nautiyal picked up the critical skills she needed to start her own business. A first generation entrepreneur in her family, she left her job at Infosys in 2012, and there’s never been a dull moment since.
Over a cup of coffee, Nautiyal says, ‘We were thinking where else we can go after this, but were clueless. That is when I felt the need for a product that not only helps stitch plans by bringing nearby businesses together, but also recommends activities as per taste of the user.
‘Today to plan a day in city you have to browse multiple websites, there is tons of information available online, and the task to make sense out of it is totally left on the user. That is where we thought of filling the gap by reducing the clutter online.’
This is essentially the short story of Yipeedo’s conception. Nautiyal wanted her newest venture to reflect the fun, excitement and joy of planning your day.
‘We wanted a name that is catchy and resonates fun,’ adds Nautiyal, ‘that’s how the name Yipeedo was picked.’
With a full-time engineering team of 3 members, 2 freelance designers and currently 1 intern, Nautiyal is on the hunt for a technical co-founder.
When asked what sums Yipeedo, Nautiyal says, ‘Yipeedo is your friend in the city. A friend who can help with suggestions when planning a day out.’
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I am happy to share about my feature in Sheroes – Meet the Sheroes, and am glad it came right after Mother’s Day 🙂
Tell us more about you
I am a first generation entrepreneur with 8 years Software experience. I have spent a large part of my career working for some of the best known brands in the world, picking up some very critical skills along the way.
I quit my job at Infosys in 2012 to start my venture Coffee Mug Ideas. The first product that I incubated is yipeedo.com. I am also a mom of 1 year old adorable boy and sometimes feel am managing 2 kids, one being my startup.
What was the idea behind Yipeedo?
The idea of Yipeedo originated over a cup of coffee at a cafe in Bangalore (That is the reason I named my company Coffee Mug Ideas 🙂 ). We wanted to plan a day out but were clueless what to do after coffee. That is when we felt the need for a product which not only helps stitch plans by bringing nearby businesses together but also recommends activities as per taste of the user.
What inspires you the most to work?
Lot of things, the sheer fun of seeing your product shape up, people actually using it and liking it gives me a lot of encouragement to do more and make it better.
Are there any challenges that you face?
Yes. Challenges were there at both professional and personal front.The decision to quit and start wasn’t easy for sure. Also being a mompreneur, its constant juggling of priorities to manage work and home, but I am thankful to have a very supportive team and a husband who has always encouraged me to go beyond boundaries and do my best.
Message to all SHEROES out there.
Do not wait for right time to start-up. When you start, that is the right time!
Cheers!
Shalini
