Startup
Stakeholders’ Equilibrium – People that matter
(Below is my article which was published in the February 2013 issue of “Experiential Marketing” Magazine for my fellow Rodinhooders...Read More
How to Beat Your Competition to the Discussion Table (With Customers Who’ve Made a Purchase Decision)
This post was inspired by a friend of mine – who is into B2B sales – whining about how he had lost out on two large deals because he wasn&...Read More
You can’t ‘buy’ Advertising to ‘sell’ Advertising…
Imagine if I came up to you one day with this business idea: Let’s buy a full page ad in the leading newspaper of leading cities and then hire sales p...Read More
Why have all become Farmers (Farmville) and Hit Men (Mafia Wars)?
In the past few weeks, if you haven’t received requests in your in-box to help your friends on their farms on Farmville or help do a few con jobs in M...Read More
Internet Marketing = Traffic Generation + Conversion Optimization
Awarded the “Rodinstar” Post of the week!! Pic credit: John Brian Silverio, Island Capture Photography Sorry about t...Read More
When to start?
In the year 2010, I left my comfortable and cozy job of a SAP Consultant. Although money was cool and life was easy, it somehow demotivated me. I was ...Read More
What phrases that are meant to impress investors do they hate the most?
We have no competition: Because… if there is no one else doing what you are doing, how are the consumers currently solving the problem? E.g. i...Read More
Ecommerce Websites: PayU Paisa Payment Gateway for Individuals and Non-Registered Businesses
Integrating payment gateways for e-commerce sites, usually require a business to be a registered entity i.e. a sole proprietorship, a pvt. ltd., etc. ...Read More
No Business says “I Love You”
I do not celebrate Valentine’s day. I do not give any gifts to my wife. Infact, I do not look forward to this day to show my love. I just do it – anyd...Read More
If you have queries regarding sales, I’d be glad to help…
I am a sales consultant, having been in sales for over sixteen years. I’ve been a full time consultant for over a decade now, and have consulted...Read More
NUJS announces first legal course for entrepreneurs
The National University of Juridical Sciences (NUJS), Kolkata, a university dedicated exclusively to legal research and training, has announced its se...Read More
Why service at India Retail stores is so bad…
A few weeks back I invested a princely sum of money to buy my Airmax 2010 Nike shoes from the flagship store in San Francisco. Last week, just before ...Read More