Startup

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Hello Expert Members,  I have total of 10 + years of wok experience working with IT/ITES companies in Business development, Project Transition and ope...Read More

What your business be communicating to its customers? Value or Benefits?

A startup, building a product based on its idea is just functional. Like a flower without fragrance… The sole of the product will come from the ...Read More

After Honda and Hyundai it’s Hitachi now…

It seems that the most dangerous conclusion I can make here is that brands whose names start with ‘H’ are the shittiest ones. After readin...Read More

The Power of a Premium .in

The power of a premium.in ! For over the past decade, I have been with a .com that survived the 2000 bubble and has been able to sustain itself with m...Read More

Entrepreneurs vs Employees!!! Who holds the fort stronger will sustain longer!!!!

Hello Friends, I have seen many entrepreneurs running and closing their business and then changing it always to get on the new one. But then I saw ver...Read More

Suggestions for a proposed portal related to hospitality

I have an idea to start a portal for hospitality industry along with one of my friends. The users of this site will be people or companies looking for...Read More

5 Digital lessons from the Obama 2012 campaign!

  Obama created history with his 2008 online campaign. His 2012 campaign is equally stunning. Consider: 1. Simple, simple, simple Sign Up Page: How si...Read More

The sad case study of Hi5 – From First Mover to Porn Shower?

  Shucks. What a tragedy. In 2001, hi5.com began to show up in e-mails from friends. I checked out the site but could not understand the context of wh...Read More

7 things to remember while ‘doing’ social media

Running a social media start up is immensely challenging. Brand managers constantly question the need for social media (but want to do it lest they be...Read More

How LinkedIn can stop people from saying ‘Mujhse Fraandship Karoge’ and make more money.

How often have you got LinkedIn Invitations “to connect” from people claiming that you have done business with them in the past, when you are surer ab...Read More

Can’t Junglee.com have a product review approval team ????

Today I was searching for Apple Ipad on Junglee.com and found below review for the product on Junglee.com Can’t Junglee.com have a product revie...Read More

WARNING: ICICI Credit / Debit Card Users: Payback.in website will let anyone redeem your points (DUH!)

While I am not into public service but this is such a huge goof-up that I had to point this out to customers of Payback / ICICI Cards. Here is the pro...Read More

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