Advance Analytical tools for Digital Marketing:
The article lists two analytical tools used to measure the performance of digital marketing:
1. Wisita:
This is analytical tool to measure performance of online video marketing. It also provides ad-video hosting facility to its customers.
These videos can be embedded easily on your website, in email campaigns and share with internal or external audience.
- Analytics features:
Find out how users interact with your video.
It provides information of location of viewer , IP address, heat map ( as shown in the snapshot below)
2. Theme-able player:
Skin your player to represent your brand.
3. Call to action:
Create a call to action at the end of video. E.g. Enter your email id to reach us.
4. Transcripts:
Generate transcript for your video , with interactive feature built in.
This also helps to provide video SEO which in return generate traffic to your video ad.
2. Visual Website Optimizer:
A fantastic tool for A/B testing.
A very easy tool to generate multiple versions of your website – which even a marketer can use.
It loads website in a browser like designer. It works with all elements : text , image and forms.
You can add multiple conversion goals , measure bounce rate.
Provides different URLs for variations and splits traffic to these destinations.
It can also be used for multivariate testing.
Provides real time report with beautiful, interactive charts and shows trends in daily performance of variations.
Captures conversion rate, total visitors, total conversions etc.
Also provides the following features:
- Visitor Segmentation
- Advanced CSS based Testing
- Advanced JQuery based API
- Risk Free Testing Features
- Multiple Logins and Client Accounts
- Built-in Tools to Generate Test Ideas
- Integrates with Web Analytics & CMSes
- Heatmaps & Clickmaps
- Revenue Tracking
If you know about more such tools , please share !
Alok Rodinhood Kejriwal
good stuff
Gurpreet Singh Tikku
Thanks for Reading and Appreciating, Aman.