Half a million reach & fastest 100k video views in 24 hours!

Aashish Chopra

9 years ago

Released this video on a Wednesday, and by Friday it had amassed half a million views on Facebook! Featured on NDTV on day 2 and broke first day records of all previous videos. Here’s the first day story about behind the scene strategies. The YouTube version is also being embedded crazy all over! Hit the magical million number in 7 days 🙂

Couple of things we did different this time

We reduced the video from 3 minutes to 2 minutes and further under 1.30, focusing on cutting out all shots which went even a second beyond providing the information it was intended for.
To ensure Facebook doesn’t block us from boosting (hard experience last time), did three separate ‘teaser’ image posts earlier, all those posts had video link added in the text and ready for boosting when required.
We do not spend on Facebook boosts, until the growth curve starts to plateau.
We spent less than Rs. 7000 on production, including the music license 🙂 It’s about the storytelling, not production value.
We distributed the same way as every video release, but this time also added the power of push notifications on our popular apps on Android and iOS
We did outreach to niche Facebook groups of audiences who may love this

The video has already surpassed our previous benchmarks for virality on Day 1. The biggest success so far, the Travel Hacks video, became Asia’s most shared Facebook post, it had 33,000 views on Day 1. Hotel Hacks, another millions views hit broke that record with 50,000 views on Day 1.

Breaking old records

And star video of today ‘Inside the bag of an Indian student going abroad’ has created a new peak at 125,000 views on Day 1!! That’s more than double of what we thought was a kick-ass benchmark! Fingers crossed, steady going, graphs are pointing north.. will share in a week, how up in the sky it went and how wide it made an impact. Till then, it’s frantic page refreshing 🙂