PROBLEM
Infinity Minds is trying to organize the after-school activity and hobby space by solving problems of the 3 key stakeholders.
1) Parents want their kids to join activity classes but
· Find it difficult to search for qualified & professional tutors or classes in their neighbourhood
· Accessibility is an issue – typically far from their home
2) Activity Tutors / Institutions
· Expert in their activity, but do not invest in Marketing and Customer Acquisition, leading to un-utilised bandwidth
3) Play-schools
· Current utilisation of space being at less than 50%, want to maximize revenue by increasing use of classrooms and office space after 2 pm.
· Managing other activity tutors and then ownership of batch formation for activities becomes a headache
SOLUTION
Infinity Minds – The Professional Activity Hub
One-stop destination to learn any new hobby/ activity from professionals with the convenience of a safe pick up & drop service.
For Activity Institutions – Additional students without investing any time, energy or money in Marketing
For Playschools – Utilisation of office space & classroom fetching them good return
TRACTION
1 centre = 40 students in 2 months, with Rs.120,000 in revenues.
Starting up 3 centres by March 2016.
ORGANSIATION PROBLEM
Getting the right people to execute, currently being run by me and my Centre Manager.
Would love to hear your views.
We are on Facebook
asha chaudhry
hi prathamesh,
where are you and your team located?
which cities are you operational right now?
i think you should add a small intro para in the beginning. and get on to twitter for sure. it will help your biz and i can promote you as well.
i think the idea is interesting and is needed for sure – i have an 8 yr old daughter and in goa i know there is a huge gap for activities and an aggregator. i will give you more feedback once i go through your site carefully.
suggestion – i would avoid using “OYO/Zomato/Uber of xyz” – you don’t need to piggyback on any other startup to be understood 🙂
all the best!
Rameshwar V
Instead of starting off another chain of activity centres, I would recommend you go with the aggregator model that Asha mentioned. That would address the needs of the 3 stakeholders directly. Further, if you can build a model that would allow for use of activity centre facilities across the board without a parent being tied to one, it would be great. In addition, you can look at including interactive content and other child engaging mechanisms on your platform to sustain loyalty. To the bigger activity centres, you can look at offering operations management apps so that they stick with you.
Alok Rodinhood Kejriwal
“Getting the right people to execute”
Who are these people?
Can you please write a proper Job Descriptor of these people and what they do; etc etc
Don’t be lazy!