So, can someone please explain this ad to me?
I saw this yesterday in the Economic Times and today in the Mint:
My judgement is based on these 5 questions:
1. Why would Samsung say things like “Mega Deal” on a phone that is supposed to be a marquee product?
Aren’t deals and discounts given when products don’t sell?
Or when there is a clearance sale?
Or at the most, on occasions like Diwali that demand ‘deals’ because the season is such?
2. Why Sennheiser Headphones? Is that to say that the Samsung headphones are bad?
3. What are free downloads?
Is Samsung telling me that its users otherwise pay for music?
I mean com’on – the entire Android market place is all about ripped music!
4. What do you mean “Free Angry Birds”?
Why should a game (that is anyway old, stale and free) be used to prompt me to buy a Samsung Note??
Isn’t the Note a business phone? I see it being advertised in top quality pink papers – so why promise a 42 year old CEO a free Angry Birds download?!
Isn’t this a clear mismatch of TG and Product?
5. Flip Cover for free??
Is that what the Samsung Note has been reduced to?
Do I buy a Corolla Car because its seat covers are ‘free’??
Till now I thought the Samsung Note ‘was’ the Corolla car of Samsung. Maybe I was wrong.
I am confused.
What I know is that when I buy brands that I love, respect or aspire for – (Think iPhone or Nike or even Sennheiser earphones), then nothing comes free along with them.
Nada.
I have to pay extra for covers, for socks, for cases, for everything that I can use along with my dream product.
This ad makes me feel like the Samsung Note is just the ‘by-product’ or everything else that is coming with the ‘package’.
Actually, in the end, I don’t even know what I am buying!!!
*****
Devesh Tanna
Hi, The note is not a failure, it is a huge success in all the markets it has been launched. However the phone is over priced like all smart phones. Since Samsung does not own the eco system like iphone (mainly the os), the note and the like are easily replicable.
So instead of reducing the price, it is offering these freebies.
Anirudh B Balotiaa
Agree with Devesh! Note is a success and doing well. I myself see a lot of them in my work place(Bangalore) and otherwise(Bangalore). I agree the music and angry birds mention was wrong positioning and Flip worth 1775 was grossly overpriced(flipkart sells the same for 350 rs) and on the contrary Flip should anyway we standard part of the package for a phone at 30-32k INR.
In India FREE atttracts and this is across all sections of the people. Many of the people whom I know and who have Note were cursing as to why all this was not offered when the got theirs in Feb’12.
It seems they didnt so much sales…(5 million as per someone who has a NOTE) and hence these freebies as a giving back out of their profit…
Bharat
I differ. Note is a huge success. The only reason I see them advertising now, because their next gen Galaxy is due on May 5th. So, rather than slashing prices like the Apple’ does, they are offering freebies which Anirudh rightly pointed out, based on the mindset of the Indian consumer.
Anirudh B Balotiaa
I meant they didnt expect so much sales…but still made a killer profit and hence giving back some of their profits as freebies!
Alap Ghosh
Why this Kolaveri Di? The answer’s simple. Galaxy S III is coming next month. The iPhone 5 killer. The flagship Samsung product. Note’s prices must go down to create a market for the 4.6 inch quad core demon. Note must clear out to make space on the shelves. Its being milked without devaluation. This is an age old OEM tactic. Laptop makers have been bundling bags, movies, software, 16-in-1 kits forever to move aging products. Itna daantneka nahi. Poor Samsung.