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Startup

What are the major milestones in the life of a startup ?

As a co-founder of a (rapidly growing) startup, I tend to keep tabs on available investment opportunities.

 

Not so much because we require funding, but because the better I understand the funding process, the better the deal we’ll be able to negotiate when we really require investment.

 

When going through the website of an angel investment network, I was rather intrigued by the following chart, which purported to describe the “milestones in the life of a startup”

 

The said angel investment network mentioned that they would only invest in companies in the early stages, i.e. from the “product in development” stage to the “$500k/year revenue” stage.

 

This made me start thinking – the milestones in the early life of a startup are well known (i.e. concept -> development -> prototype -> product). Yet the milestones afterwards are ill-defined.

 

While revenue appears to be a good bet at first glance, many companies have been sold for large valuations, despite minimal or no revenue. An excellent example is OpenFeint, which was sold for $104 million, despite a revenue of only $282,500.

 

And even if one considers revenue, what would the milestones be ? $1M/year, $3M/year, etc appear to be a bit artificial and arbitrary to me.

 

What are your thoughts ?

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