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Would you market a software first or develop it?

hey,

I am in the process of developing an app for business’ to use. I have the wireframes ready that show the functioning of the app. is it a good idea to meet prospective customers to check the demand with the wireframes or to develop the product completely and only then market it? What do you guys think?

Appreciate it!

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  1. Hi Rahul,

    If your target audience is general public (non-technical people) who may not understand the wireframe and would not be able to visualize the actual app based on the wireframe then you should think about developing a small prototype and then conducting the market survey.

    If your audience is geeks and technical guys, who can understand the concept and visualize the app from wireframe, you can go ahead and save valuable time.

    As a thumb rule, understanding the market and its expectations before dedicating too much time in development is a wise thing to do.

    All the Best !

  2. Thanks for the reply.

    This is not for general public. It has a very specific industry. But good to know that it makes sense to check demand first! Thanks!

  3. Hi Rahul

    I suggest just read this 1 blog for 2 minutes, hope you will get the answer.

    https://blog.bufferapp.com/idea-to-paying-customers-in-7-weeks-how-we-did-it

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