Author: Aashish Chopra

3 Content Marketing Trends That Will Dominate 2018

An amazing year comes to an end, complete with videos going viral, news-feeds getting chaotic and or...Read More

Storytelling Beats Production Value! Plus My Acting Debut!

So ibis India asked us to make a video about their new hotel in Goa. The challenge was to figure out...Read More

From a College Dropout to a University Speaker!

  I kept a little secret for many years, something I was too ashamed to mention in conversation...Read More

Content Marketing in 5 Minutes – The Indian Story

Spoke at an event last month, just before winning the Content Marketer of the Year award (Woohoo!) A...Read More

A Content Experiment Which Broke The Internet

This is the story of a content experiment which grew so big, it smashed our benchmarks and created a...Read More

Content Marketing Trends That Will Dominate 2016

An amazing year comes to an end, complete with videos going viral, algorithms throwing us curve ball...Read More

The Meme That Smashed Benchmarks

Sometimes, just sometimes a content piece comes along which gets into the sweet spot: with the users...Read More

News-jacking Dussehra: An Idea to NDTV coverage in 2 days!

‘News-jacking’ is the art of injecting ideas (with your brand DNA) into news stories, creating...Read More

How to make a viral video? Quick Interview

Few weeks back I met Rajeev Suri, who’s super energetic and vibrantly spirited about digital m...Read More

Best Practices in Viral Video Marketing

Few months back I did a webinar on the best practices in viral video marketing, the method to the ma...Read More

Cracking topical content – Reaching half a million Newsfeeds in a day

With the annual hindu festival of Rakshabandhan (Rakhi) last weekend, what better way to celebrate t...Read More

How a Video Got Reach of 25 Million – Case Study

Presented the ixigo case study at the IAMAI Marketing Conclave in Mumbai in June. What an exciting e...Read More

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