Does Jet Airways assume that its JetPrivilege members are DUMB

By Aditya Babbar on December 26, 2011 8 Comments / 3421 views

So here’s my story. I am ardent reader of the

1. The Mint

2. The Financial Chronicle

3. ET

Our Mint subscription was up for renewal and received a call. Cost of Renewal – Rs 298 via Cheque. If a new subscription was to be taken from HT Media then its Rs 398.

Around the same day, I got an offer from JetPrivilege to also be able subscribe for a year for .. wait for this .. Rs 499/- And you’ll get 150 JPMiles. How lovely and how very nice of the team at Jet. You pay full price for the subscription and pay for the Miles you are supposedly getting for FREE !

To which I thought, do these behemoths who ‘love’ their Customers, think their Customers are DUMB ?

I on behalf of all of us, would really urge Jet to try and not do something as low as this.

Comments

Aditya Babbar

8 Comments

Alok Rodinhood Kejriwal December 26, 2011, 11:04 am

Ok – So I am a big big Jet Airways fan.

Gonna look into this
Amit Thaker December 26, 2011, 11:24 am

Kingfisher is getting better and better, JET is loosing its shine now….
Ajay Awtaney December 26, 2011, 11:25 am

With you on the part that 9W and the JP program is going downhill. And I am another ardent 9W fan. But these are almost always buy the miles kind of promos. I Remember once paying more for the economist because I wanted some more miles. not anymore!
Alok Rodinhood Kejriwal December 28, 2011, 12:31 pm

Forwarded message

From: Belson Coutinho <bcoutinho@jetairways.com>
Date: Tue, Dec 27, 2011 at 6:21 PM
Subject: Re: blog
To: Alok Kejriwal <alok@games2win.com>, Gaurang Shetty <gshetty@jetairways.com>

Hi Alok

Here is the comment from or FFP team

‘The national annual subscription cost is Rs. 499. For JP members it is Rs. 499 plus 150 miles. The schemes quoted on the post are tactical in nature for Mumbai market only and have a time bound validity. The JetPrivilege offer for members in general is indeed better in the market as JP members enjoy additional benefit of 150 JPMiles accrual which others i.e non-members will not. However, for the Mumbai market the current tactical offer may seem better than the JP offer on cost-to-cost comparison but it does not entitle accrual of JPMiles.K

Regards

Belson Coutinho
Sr. General Manager – eCommerce & Innovations
Alok Rodinhood Kejriwal January 3, 2012, 8:11 am

Check out this reply:

Forwarded message

From: Belson Coutinho <bcoutinho@jetairways.com>
Date: Tue, Jan 3, 2012 at 12:36 AM
Subject: Re: blog
To: Alok Kejriwal <alok@games2win.com>, Gaurang Shetty <gshetty@jetairways.com>

Dear Alok

Our FFP team post your feedback reviewed the offer and worked with Mint to revise the JP offer for BOM based members to Rs. 399 + 150 miles. Those who had subscribed to the offer at 499 are being reimbursed by Mint in the spirit of the partnership and the new subscriptions from BOM will be at 399 till the offer is valid.

I hope this helps and reaffirms our committment to deliver valuable offers to our frequent fliers.

Regards

Belson Coutinho
Sr. General Manager – eCommerce & Innovations
Aditya Babbar January 3, 2012, 10:23 am

This is very very cool Alok

I thank you for sending out an email to the concerned personnel, and subsequently allowing JP Members to get the same Privileges as everyone else.

Thanks once again

– Aditya
Alok Rodinhood Kejriwal January 3, 2012, 10:37 am

always at your service sir
Aditya Babbar January 3, 2012, 10:41 am

Danke’